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Google recently closed registrations for their free Google Apps account but the same time also enabled “The Google Play Private Channel for Google Apps (the Private Channel)” for Business, Education or Government apps account holder.  It means, organisations can now offer access to curated compilation of Android Apps to their users.

Apple, Microsoft and RIM already have such facility in effect for their respective mobile platforms, which means Google has joined a bit late in this game.

Private Android app channel can further be enabled / disabled on account-to-account basis, and then Administrators can decide users and user groups for access permissions or allow publishing Android apps.

According to a support document text on Google Apps Documentation, “A Google Apps for Business, Education, or Government domain can have a Private Channel on the Google Play Store.”

Google silently pushes private Android Play Stores

All of the Play Store features such as user feedback, authentication, payment, app rating, device targeting and malware detection etc. are also available on private channels.

Who is it useful for?

Reach of mobile platforms has widespread immensely in last few years and plenty of organisations have already implemented own platforms for BYOD (Bring Your Own Device) or technology – where employees can use a single platform on their device(s) .Such devices conventionally may have a very limited set of apps required for that particular business only.

This helps protecting a lot of enterprise-level data and some also believe it helps improve productivity at work and there are several other uses as well.

Imagine, a mobile phone or a tablet instead of a enterprise-level computer system… that only has apps allowed by the administrator & s/he has authority to remotely wipe-off the device if need be.

None the less, this decision of Google’s might hurt some of the vendors who have already produced such BYOD platform – however, this one is only specific to Android. Whereas services like Air Push, Divide offers multiple platforms.

What do you think of Google’s this new decision? Would you use it or rather prefer using a third-party service?