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Planning An eCommerce Store

Selling online can be a great way to earn money, especially if you have products that people are clamoring to get their hands on. These can be products you have purchased from other brands, or they can be exclusive to your own brand.

No matter what you want to sell online, it is important to understand how an eCommerce website works, what customers are looking for and how you can plan your own successful e-commerce website. Here are some of the things you will need to get your plan in place.

Do Your Research

Before you get started on building your website, you will first want to do some research. The first type of research that you should complete is a study on your target audience. What do they expect from an e-commerce website? What are their shopping habits online? Do they already purchase similar products from another brand? When you know these things about your target audience, you can build a website around their desired user experience.

Research that you conduct prior to building your website should also focus on your industry competitors. Unless you are building a brand new industry, this research is essential to understanding what you can offer that your competitors cannot. Often it isn’t better products or even a better price. Your advantages often come in the form of customer service. How quick are you to respond to consumer concerns? What benefits do you offer for each purchase? Some benefits that consumers expect include free shipping, special deals for returning customers or free gifts with purchase.

Understanding both your audience and your competition will help you determine how to build your website and where to put your marketing dollars once your website is launched.

Hiring the Talent

A professionally built website will have the advantage over a website that is built by someone who isn’t familiar with the intricacies of how a website works on the technical and aesthetic level. That is why many people building an e-commerce website choose to hire a professional designer. This designer can work with you to understand what you want your website to look like, what features you want to include and how it will look overall. A designer can do all of this and also provide the technical aspects you need such as an easy-to-use navigation menu, options for online shopping carts, security measures to keep you and your customers safe and ways to gather analytics that provide you with vital customer information.

Setting Up the Site Launch

Throughout the whole planning process, some part of your focus needs to be on your site launch. This is the big goal at the end of the planning stage, so it is important to figure out in advance when you plan to launch and what you will do to get people hyped about the launch before it happens. Much of the hype will come from marketing strategies that can get your brand’s name in front of your target audience. You can do this in a variety of ways that include paid advertising, social media and developing your credibility within your industry.

Once you have your website completed, you can launch your e-commerce website with confidence.

Photo Credits: Fabian Irsara

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