The mobile app industry is thriving. Studies have shown that 90% of the time spent on mobile devices is dedicated to app usage. Perhaps you’ve got a great idea waiting to come to fruition, or maybe you’re a great programmer and want to build something, even if you don’t yet have a solid concept. Whatever the case, building anything from scratch is never as easy as you might think. There are plenty of moving parts to consider. Here are five things you should know about building a mobile app of your own:
Research Your Ideas
Before you build an app, it’s important that you research your idea to ensure it will stick. Market research is a critical part of the process. Start by identifying your target market. The more niche your app, the better. However, either way, market research delves deeper than you might think. For example, if you develop a personal productivity app, you have to think deeply about the people who care most about productivity apps and how their needs are currently being met.
This means analyzing your competitors and looking for holes; what problems can you solve that your competition isn’t currently focusing on? And when you think about missing features, ask yourself, how important is this feature to other people? Don’t just assume the answers; always use data to confirm it. If you aren’t well-versed in research tactics, consider hiring a research firm to handle this portion of the workload for you.
Mockups allow you to plan out your app long before you start writing code. It shows you what your app will look like without any complicated details; think of this as a shell of the final product. The more well-planned your app is, the less likely you are to run into issues later down the line. Try to be as detailed as possible, and think about the flow of the app and the user path. Having an intuitive app is very important; when things start to get confusing, chances are your user will move on to the next best thing. When you’re just starting out, focus on just the core features. Take a look at these mobile mockup resources.
Create a Website
Although the crux of your brand revolves around a mobile app, a complementary website is a must-have. Take a look at some of the best apps out there, and you’ll find that all of them have websites where you can learn more about what they have to offer. A website makes their mobile app easily searchable so that whenever someone is looking for an app like yours, it will appear in search engine results pages.
Don’t Forget About Security
Cybersecurity is paramount in today’s cyberculture. You’ve probably already heard of some of the worst data breaches out there, but it’s also crucial that you understand that hackers aren’t just targeting big businesses.
Small businesses are particularly vulnerable because they are most likely to leave security gaps in their code. Quality assurance and bug testing across your mobile app and website are necessary to protect you, the longevity of your business, and your users. If you aren’t well-versed in digital security, consider hiring freelancers who have experience across various cybersecurity majors. Hiring a professional on an ad-hoc basis allows you to continue to operate on a lean budget.
You’ll Need to Market It
Even if you were a great programmer with the know-how to create an intuitive and beautiful app, the mantra, “If you build it, they will come,” most likely doesn’t apply to you. Unless you’ve already built buzz or have a brand around your name, chances are you’ll be starting from scratch. Building a mobile app and marketing it or two entirely different ball games. No matter how great your app is, if no one is downloading it, you’ll never get the attention or revenue you deserve from it.
There are many ways you can market your mobile app. Of course, this depends on your target market. To start, create a teaser landing page before your official launch, which you can use to pitch your idea to digital tech and industry blogs. Starting your own blog should also be a priority, and you can repost your content on platforms like Medium. Lastly, app review sites allow you to leverage the power of reviews and make the most of your features.