78% of businesses have a dedicated team set up to manage and monitor their social media activities. This figure is up from 65% in 2012 – pointing towards the fact that in such a short span of time, more and more organizations have come forward to realize the importance of capitalizing on these digital mediums to market themselves. However big or small, every company is acknowledging the power of social media to attract and engage customers.
If you, too, are looking for ways to promote your startup, let’s tell you – Digital Marketing is the way forward. However, you need to be utterly sure of your requirements before strategizing or laying a digital marketing roadmap. It is also recommended that you’re well aware of the best tools, techniques, and practices for the various subdomains of digital marketing. Not only will this help you lay out a more efficient plan, but also will keep you on top of things whenever there’s a problem. There are numerous digital marketing certifications and courses online. Pick the one that suits you best and master the subtler points needed become a much more successful marketer.
The reason we’ve giving emphasis to professional courses and certifications is that your startup can lose out on a lot if you’re not aware of what and how you want to market. Did you know that Webbiquity has reported that 83% of customers had bad experiences with social media marketing? Any digital marketing strategy can be categorized into either of the three types:
- A regular one
- A successful one
- A failed one
We’re pretty sure you want your campaign to fall in the second bracket, but we’re also sure, that you do not want it to not fall in the third bracket – at any cost.
For all that and more, let’s look at six strategies you can deploy to promote your startup:
As ironic as it may sound, one of the best ways of marketing is to avoid marketing. Instead, look to get your customers do the marketing for you. Yes, we’re talking about referral programs. If you’re double-thinking about a referral system for your organization, let’s help you by telling that people are four times more likely to buy a product when it’s referred to them by someone they know. What’s more, it costs close to nothing to launch a referral program and depending on how you strategize and structure it; it might even be free. All you need to do is ensure that the word goes across (probably using one of the techniques mentioned below) to your current customers, and they know their share of benefits in this program.
2. Press releases
If you have anything newsworthy – any event, pro-bono activity, donation drive, etc., most news outlet will gladly report it to you. And, tell you what – people read the news! PR builds a sense of credibility among your customers and other readers who might not know you. They’re inexpensive, and might just help you pick some inbound links.
3. Content marketing
Content marketing, too, requires little investment – thus being a perfect fit for startups. The simplest approach is to market your content is by creating an on-site blog and adding relevant posts frequently. This should be done keeping your target audience in mind – the people you’re marketing to. Infographics, videos, and podcasts can also be used to ensure more engagement.
Now that you’re creating blogs and writing articles, you might as well look into search engine optimization. The thing that gets you ranked up – thereby getting more people to know you. You’ll need to make structural changes to your website along with writing excellent non-plagiarized content. If you’re new to SEO, it might feel alien. But, stick around long enough, and you’ll see your organization sail through.
5. Social media marketing
Social media marketing is something anyone can master if they invest an ample time. The target is to use social media as a platform to make your voice be heard by fans as well competitors. Organizations have often been seen battling wits on social media as a means of engaging more people. Social media marketing is the best strategy if your end goal is to create an entirely transparent communication channel between you and your customers.
6. Personal branding
If you’re a young entrepreneur, you’d want to build a strong online presence not just for your startup, but also for yourself. Promoting yourself and your expertise across social media platforms by creating blogs, and such, will help you earn new followers. The aim here is to get people to trust you; then they’ll automatically trust and accept any of your startups. For strong personal branding, all you require is a little bit of time and not a dime.
You’ll only go higher from where you currently are if any of these strategies fall into place for you! We wish the same.