With no sorts of introductions, we shall face the fact straight — it’s hard to select when you’re given with MailChimp and GetResponse, which are two of the most impressive email marketing solutions out there. If you’re a professional who has to make use of email for some or other kinds of communication with your customers or readers, you would definitely have heard about both MailChimp and GetResponse, not once, but often. Well, even though there isn’t an absolute answer for the MailChimp-vs.-GetResponse question, you can find out the most suitable solution if you are ready to explore various aspects of both the services. In this post, we are all set for such an expedition that would let you choose the better one for you. We will analyze pricing, usability and most notable features of both GetResponse and MailChimp — and the verdict will hopefully help you.
MailChimp and GetResponse — what they are basically?
Well, coming to the case of MailChimp, it’s a typical email marketing platform, which can be used to send a variety of newsletters and emails to your subscribers. The tool can help you with the creation of your email list, selecting those people to whom you want to send the newsletter, create the newsletter using an extremely intuitive interface and in the end to analyze the performance of your email campaign. In short, from the professional’s point of view, it will be the optimal, all-in-one solution for sending emails. There are some further features too, which we will check in time to come.
As we consider the case of GetResponse, however, things are a bit different, in a productive manner! Well, there are some other factors that make GetResponse unique from most of the email marketing services you have seen so far. Apart from just sorting out the list and just sending the newsletters to your subscribers, GetResponse has extensive support for your entire email marketing campaign, starting from the collection of email addresses to making sure the correct auto-responders can reach your audience, correctly and on time.
Using the Services
The whole process of using GetResponse is way too better than that of MailChimp — we’d say in light of experience with GetResponse. Of course, one reason for being so is the extensive nature of GetResponse. For instance, it has to be noted that GetResponse has an option to create forms and embed them in your website. So, when your reader or subscriber clicks on the button to subscribe to your mailing list, he or she will be added to the GetResponse contact list of yours — simple as that. Through many of such features, GetResponse makes it a lot easier to ensure that your all newsletters reach the right place, on right time.
Also, it’s to be noted that the theme collection of GetResponse is substantially better than that of MailChimp. As the former one is offering a wide variety of purpose-based newsletter templates for the user to choose, the collection of MailChimp is relatively smaller and you can’t fully depend upon that.
Apart from these, there are some truly impressive features you are going to have if you are giving up your hopes on MailChimp and thus choosing GetResponse. Some of them are as follows.
What Makes GetResponse better?
- Autoresponders 2.0: This is what people call the new-gen version of automated responding to various sorts of activities in your website or blog. In this sector of GetResponse, you can set up a variety of triggers. Upon those triggers, several actions can be done. Thus, by using Autoresponders 2.0, you get best communication.
- As we said earlier, you can create both Landing Pages and forms using GetResponse. While the forms would let you get contact information, Landing Pages are indeed a superb way to present things in the best way.
- Thanks to Email Intelligence and A-B Testing capabilities, you can be quite sure that your email marketing is hitting the right place.
MailChimp has a free plan to offer, which is too limited but still lets you send up to 12000 emails per month, and you can add up to 2000 subscribers at maximum. Well, suppose you have around 2000 subscribers, and that’s 6 emails to reach the MailChimp limit. As we go premium, you have to pay $20 for managing up to 1500 subscribers.
In GetResponse pricing, it’s relatively simple to choose the plan. You just have to pay $15 to send unlimited emails. It would be possible for you to add up to 1000 subscribers. Simply, given the unlimited email assurance, you can select depending upon number of subscribers you have.
From what we said earlier, you would be determined about our decision. Making that right, we think GetResponse is one of the best email marketing platforms you’re going to have, given the presence of stunning features and a lot of other things too. And, we would add, you shouldn’t prefer MailChimp just because it has a seemingly good free plan.