Urban Ladder is an e-commerce website started by Ashish Goel and Rajiv Srivatsa in 2012.
Urban Ladder aimed at catering people who wanted furniture that didn’t look like something from an alien place but something that can satisfy the eyes as well as something that is different and can suit the place perfectly. Urban Ladder fulfills this by offering some unique collections of stylish and attractive furniture online.
Furniture is what that can turn a house into a perfect home, like the way you want it. Well-designed and good quality furniture is not just about its functionality and usage, but it also reflects taste, personality and style of the room and also the one who lives in it. Before shopping for home furniture and choosing the designs, some steps are to be kept in the mind: First, to picture the room furnished with the chosen furniture and then to understand that how the space should be utilized that is whether it is a private space, space for the family or for guests and entertainment. Further considering the layout of selected space including the position of doors and windows to decide the size of furniture pieces to be bought according to the other elements in the room like the door and the windows. Buying such good furniture is made easy by Urban Ladder. Achieved by paying attention to every process that is a quality check of the product, providing the best of the products in the market also the new and innovative items including the wide range modern furniture designs by Urban Ladder itself. Traditional designs have evolved drastically with time reflecting the change in the fashion trends of each period. All this desire by buying the perfect item is taken care with the best service being provided through an online portal UrbanLadder.com delivering products at the doorstep in time.
Urban Ladder being an e-retailer of furniture targets internet-savvy buyers among the age group 25-40 who tend to seek for trendy and affordable furniture. Urban Ladder has grown with some amazing hard work and is now delivering to Delhi, Mumbai, Pune, and Chennai besides Bangalore, where the company was started. Bangalore show a high frequency of orders, followed by Delhi and Mumbai. Urban Ladder products range from 30 categories like sofas, beds, dining tables, TV units, wardrobes to even dressing tables. They try to provide a wide variety to choose from making sure the number of products on offer is enough to attract the customers and not confuse or overwhelm them.
Also for maintaining quality standards, they have a 3D model and prototype on which they get feedbacks for further testing it at their merchandising center in Bangalore. They place the order with the manufacturer then they photograph the product and create a story for it. Each product range has its own name, a way to attract customers. They have also made their website feel life-like by accompanying some products such as the ‘Oxford’ range of sofas with a slideshow of photographs. Apart from this, they also offer a set of fabric samples which they ship free of cost for the customers to feel happy about their purchase.
The Urban Ladder has seen exceptional growth with orders been growing at 50-60 percent every month. They have recently secured $5 million from SAIF Partners and Kalaari Capital in series-A funding. Urban Ladder hopes are high now with a dream to conquer their sector of the market. The online furniture market is at a nascent stage in India, a company needs to have a deep understanding of the market and a unique solution to gain success. Urban Ladder is working towards that unique solution with exceptional product offerings and creating a good name and reputation among its customers that is the most important aspect of any business.
In the future, with this determination, we can see Urban Ladder among the biggest furniture retailer in the world, best in customer service and quality and also a proud Indian company.