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When it comes to business, especially eCommerce, things hardly remain the same. In fact, there are changes happening every year. That is why it is crucial to keep up with all the trends.
In fact, it would probably be better to try and predict what the next big thing might be. Here are some trends that you can expect in the near future. Knowing about them will definitely give you an edge.
Looking for the Best Suppliers
No matter what industry you are working in, there are bound to be new suppliers and platforms popping up. The competition is a great thing as it will encourage movement forward rather than stagnating.
For instance, if you are running a custom-made t-shirt store, you certainly want someone who offers the most competitive prices. Printify has the best prices on print-on-demand at the moment and it certainly became quite recognizable in the industry. Will there come a rival that can put up a fight in the future? Who knows. The bottom line is that you need to look for the best of the best to ensure that your business is in good hands.
Capturing younger generations is a tall task and not every business is capable of achieving that. However, it is not something out of the realm of impossibilities. If you are serious about building a sustainable business, you want to get customers that will spend money on your products or services for years to come. And the sooner they start to do that, the more you stand to gain.
Social media is the obvious target if you want this plan to work. If you look at Instagram and Facebook alone, there are hundreds of millions of active users that are still in their early twenties and those who have not even reached this point.
Environmental problems are a big issue these days. It would be in your best interest to try and adopt at least some policies to show that you are genuinely interested in becoming part of the solution.
As there are more and more people who choose to go green and start a new chapter in their lives, one cannot help but expect that this demographic is going to pay a lot of attention as to whether the money they spend is not ending up in the hands of those who have no interest in our planet Earth.
Of course, it all comes down to what kind of business you are, i.e. whether your product or services even have any room for such changes in the first place. But if they do, you must not sleep on this opportunity.
New Search Engines
DuckDuckGo has become a default search engine option on Android in the EU. And there are other up-and-coming search engines that you can expect to see more of in the future. Conquering Google is probably not something they will be able to accomplish, but some individuals will certainly use them. If you do not want to miss out on that part of online surfers, make sure that your website is optimized and is accessible from those search engines.
Another big trend that you can expect to see even more of in the future is the growth of shoppers who do most of their shopping using tablets and smartphones. It just so happens that this method is much more comfortable.
Businesses have recognized this and are looking to develop their own apps for both iOS and Android. There is no need to be a massive corporation like Amazon or eBay to benefit from having an app.
Machine Learning and AI
Machines will continue to become more aware, as will artificial intelligence. It is highly likely that this will become a big part of customer support as well as other areas.
Optimizing a store for voice shopping can be a bit more challenging but given the likelihood of continued growth of shopping using a voice, it would be smart to look and invest some of your resources to see whether that would pay off in the future.
If you have this policy of having hidden fees, do not expect to have a lot of positive feedback. People are fed up with this sort of thing and they will look elsewhere. Pricing should be transparent so that everyone has a clear idea of how much everything actually costs.
Free Shipping (To Compete)
Try to compare whether it is easier to sell a product for 50 dollars and free shipping or 40 dollars and 10 dollars for shipping. Unsurprisingly, people will go for something that has free shipping.
If you do not have this system implemented yet, do so immediately. Moreover, look to reward your most loyal customers. Show them that you care and are grateful for their business.