Growing Your Online Presence: 5 Principles To Follow When Developing A Sound & Solid Content Strategy

If you’ve spent any time among online marketers at all, you’ve probably heard the phrase “content is king”. The idea is to create valuable and helpful content that helps your readers solve a problem or teaches them something new. In return, you get to promote your products or services in a non-invasive way. But you can’t just mindlessly create and put your content out there and expect to see success. Instead, make sure to follow these 5 principles when developing a content strategy:

Determine a buyer persona

This is all about figuring out the demographics of your customers. What problems or challenges do they face? How old are they? Are they male or female? What is their level of education? By knowing these things, you’ll be able to create content that resonates with the vast majority of your potential customers. Consequently, they’ll be much more likely to trust you and buy something from you, since they’ll perceive you as one of their kind.

Discover your most profitable channels

If you’re already publishing helpful content online, good for you! It’s actually way better to be in such a position since you’ll be able to analyze what has worked best thus far. For example, if you’ve been actively working on social media marketing, YouTube marketing, and article marketing at the same time, but one of them has allowed you to bring a significantly higher number of customers on board than other channels, you should focus your efforts on it, even more, moving forward.

Clarify your own vision

What does your company vision involve? What does your brand stand for and what value do your products and services bring to the market? Any kind of content creation strategy you develop must resonate with these core principles. Tell your readers what you’ve been able to achieve and what goals still lie ahead of you. But no matter what you do, make your opinion known. Even though this may displease some of your readers, if you try to please everyone, you end up pleasing no one.

The importance of storytelling

If you’re passionate about your chosen line of work, there’s probably a reason why you’ve chosen it and not something else. You simply need to make this apparent through the way you write and communicate with your readers. Share your story! Have you had to deal with a personal tragedy and have dedicated your life to fighting it and protecting others from having to go through the same ordeal? Your readers are dying to know all about it and would love to hear some more.

Delegate the work

Since your day doesn’t have more than 24 hours (some of which will unavoidably be spent sleeping), it’s imperative to delegate some of the work to content marketing agencies. They have a systematized approach to solving content challenges, which means they’ll help you spend your resources in the most efficient way possible. If you’d like to know more how they can help you, you can read about it at or check out some similar resources.


In the end, a sound and solid content strategy is the tool you need to get more traffic to your website, and consequently, make more sales. Have you perfected it yet?