Consumers are now choosing to shop online more than ever before, with global events encouraging a larger amount of people to partake in online shopping. However, the way that customers use the internet to find the products they need changes every year with the advent of new technology and gadgets and changing consumer expectations. If you want to make sure that your business can keep up with the competition, here are the latest trends in e-commerce in 2020.
International markets should be the focus of every e-commerce business that is looking to expand in 2020. Markets across the world are rapidly growing, and if you fail to have the infrastructure that you need to accommodate them, you may miss out on a fount of sales in the coming year.
One of the best ways that you can prepare for an influx of custom from international markets is to develop your multi-lingual SEO, ensuring that more customers can find your language from any country, regardless of the language that they speak. At clickintelligence.co.uk, they can help you connect with potential customers all over the world through their multilingual SEO, which has the ability to grab the attention of your target audience on a global scale.
Rise of Chatbots
Chatbots have been a successful element of e-commerce websites and their customer service front for a number of years, allowing customers to get an instant response to many of their frequently asked questions without the need for manned live chats. However, chatbots are about to evolve in 2020, with artificial intelligence giving them the ability to perform a much wider range of functions, including the ability to give personal recommendations and to respond beyond the limits of a script.
Focus on Mobile Commerce
2020 is the year of the mobile, and e-commerce stores that have mobile apps are now beginning to see the majority of their sales come from this software. The convenience and ease-of-use of mobile phones, and their proliferation in the population, has led to more e-commerce stores developing mobile websites that take on the exact design of their web alternatives, as well as creating mobile applications which include aspects such as personal recommendations, product visualization, and purchasing options.
Introduction of AI
As well as chatbots, artificial intelligence has also started to be used as a tool to create automated price monitoring and optimization systems that ensure that your pricing reflects consumer demands. AI is also being used to monitor and analyze data and predict shopping trends for your business in the future.
Increase of Voice Transactions
The evolution of voice assistants has also created a wave of retail transactions to be conducted on this new platform. The fact that voice transactions allow customers to buy products without seeing images of their purchase means that most consumers are using the platform to buy low-value staples or products that they already want, rather than using voice assistants to browse for certain items. Your e-commerce store should also be prepared to adapt to this new way of purchasing goods.