WOT: Safe Browsing, Trust Seals with Web Of Trust Website Ratings

I came to know about WOT ratings only through a forum post on where the moderator highlighted the ‘unsatisfactory’ ratings received so far for TechZoom.Org. It caught my attention straight away due to obvious reasons and that initiated me to have a Disclaimer, Privacy Policy, Contact page.

After browsing through MY WOT website, I realized the importance of website’s rating system they have provided.

Internet has brought everyone too close to any sort of content. Search engines, Social Networking sites it is further easy to reach to such content. In some cases it does carry a security risk or fraudulent promise traps where reader may fall in to.

While systems like Alexa provide rankings for websites with reviews, it is primarily focused or used by Webmasters, tech savvy users – WOT system provides ratings and scorecard for any website. Providing or gathering information for any website or links received in emails, is also made very simple here so everyone using Internet can use it.

What is a WOT rating?

WOT Services Ltd. provides unique community-powered tools that boost trust on the web. WOT is a start-up company with investment from sources such as MySQL founder Michael Widenius’ investment company Open Ocean , Finnish Industry Investment Ltd. , and private investors.

WOT Rating Components

WOT ratings primarily focuses on 4 key ratings components like Trustworthiness, Vendor Reliability, Privacy and Child Safety.

  • Trustworthiness: Can it be trusted? Is it safe to use? Does it deliver what it promises?
  • Vendor Reliability:  A “poor” rating indicates a possible scam or a bad shopping experience.
  • Privacy: It tells you whether the site has a privacy policy that protects your personal identity and data.
  • Child safety: Indicates if the site contains age-inappropriate material.

WOT Add-on for Browsers

WOT provides add-ons for different browsers to easily access ratings for website or provide them.

Web of Trust (WOT) is the world’s leading community-based, free safe surfing tool that helps all web users stay safe as they search, surf and shop online. The WOT add-on tells you which sites you can trust when using Google, Yahoo!, Bing, Wikipedia and other popular sites. Web site ratings are powered by a global community of millions of trustworthy users who have rated millions of websites based on their experiences. The free add-on works with Firefox, Google Chrome, Opera, Safari and Internet Explorer and is a free download.

WOT Add-on Download Links

Add-ons / Extensions for WOT are available for Firefox, Chrome, Internet Explorer, Safari, Opera, Bookmarlet for other browsers.

WOT Seal for Businesses

Like I said, these ratings carry equal (or more) importance for online businesses to gain trust of users in buying products or services. WOT Trust Tools include WOT Trust Seals and WOT Reputation Badges. WOT Trust Seals help all web sites, especially e-commerce, use the excellent reputation they earned to increase sales, stand out from the competition and manage their reputation.

You can visit their Trust Tools section to know more about WOT Trust Seal

How to WOT Demo Video


WOT website does have a nice forum and documentation on their website about using WOT ratings and getting benefited from them. Visit these sections to explore more about Web of Trust.

It is one of those must-have software components every Internet user should have beside Antivirus, Firewall, Internet Security softwares and VeriSign authentication system.

Don’t forget to rate TechZoom.Org here

Hope you like it 🙂


  1. I found WOT via a friend. It’s become second nature for me now to look at links in Google and judge them by their WOT ranking. I ranked you, so best of luck.

    Would you mind stopping by my blog and rating it in return? 😀


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