If you need to manage multiple product websites, you’ll need to develop specific strategies, use proper management tools, and establish a major database. Regardless of why you choose to run several websites, the key elements for succeeding with this are organization and centralization. You should always aim to unify as many tasks as possible to make the management easier. However, you also need to keep track of all individualized elements that are necessary to help each website succeed as a distinctive entity.
How to Manage Multiple Websites Effectively: 3 Essential Tips
1) Develop a centralized SEO strategy (and work from there)
To manage several websites (or anything at all) effectively you need to have a good strategy. In this case, it’s essential to develop the basic strategy that will establish the direction all the websites must follow. It will also outline the basic scheme for your SEO work.
Once that strategy is complete, you can break it down into smaller parts until you get to the level of every individual website. You can use mind mapping software, like the solutions listed in PC Mag, to visualize this plan and make it easier to work out every element. This will help you ensure that every separate website contributes to your ultimate goal.
2) Use multiple website management tools
To make managing multiple websites easier, you’ll need to use solutions specifically designed for this. You should also keep this in mind when you choose a hosting provider. It will be best to use a service that allows you to use as many domains as you need as well as a management solution of your choice.
For example, for WordPress websites, the best tools of this kind are InfiniteWP, Jetpack Manage, and ManageWP. When choosing this solution, check the maximum number of websites it can work with and its management features. Many tools today have different features depending on the ‘level’ of the service package you buy, so research them thoroughly.
Tip: You should also take a look at the IBM’s content hub CMS where you can easily manage content at one place & distribute at several places.
3) Capitalize on analytics
Collecting and analyzing data of your website’s performance is essential. Therefore, you need to use a web analytics service that will be able to monitor all your websites. Google Analytics is, probably, the most popular option today. It’s very good for beginners as it has a rather good free service package. Using Open Web Analytics is also an option if you run websites on WordPress.
You might also need to use one of the data visualization solutions, like the ones in the Forbes, so you can work with the data more efficiently. Never forget that your web analytics database is one of the most important tools you have. Monitor all relevant data regularly in order to see which areas should be improved and how to do this.
You’ll have to review separate analytics for every website as well as develop a visualization that will show how each of them performs within your general strategy. Review that data at least once a month and make any necessary changes. One of the best things about managing multiple websites is that you can test several marketing and SEO strategies on them and determine which perform best for your business.