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Advertising is a great tool to use when it comes to publicizing your business. You can inform individuals about the key offerings of your brand. From the goal you wish to achieve through your work to the products and services you offer, this tool has been used by brands for generations.
Over the years, advertising has evolved and moved from traditional media towards digital platforms. Whether this is on search engines such as Google or on social media platforms like Facebook, Instagram, and Twitter, advertising has taken a definite turn in favor of the internet age. The newest developments being products being linked to online retail stores and even instagram story ads.
It is important to know what each platform has to offer before you decide to choose it to advertise your business. For this, you must do your bit of research on the internet before you invest your finances and your time.
Here, let us take a look at one platform in particular – Instagram. This particular platform is probably the most famous at the moment when it comes to content generation and viral trends.
As a highly interactive platform, Instagram gives brands the freedom to communicate with their audience in a less formal manner. With features such as stories and IGTV, there are several benefits of advertising on Instagram.
One example is Instagram’s sticker option – you can use gifs, ask a poll, or ask your audience to ask you interesting questions. You can even gain insights into your audience’s thinking by asking them to give you feedback on your products or services via stories.
Further, with the option of promoting your posts and stories, you can target your content to a specific, niche audience by narrowing down the age, gender, interests, and behavior of users on the platform.
In addition to the tools of the platform itself, you can also consider using influencers to boost awareness about your brand and its products. Influencers on social media are a great asset to have as they can help you with their in-depth know-how of the platform as well as their wide reach.
Choosing The Best Instagram Influencer For Your Business
In order for influencer marketing to work for your business, it is necessary for you to hire the right influencer. To do this, you must first set a few parameters, so you know what you are looking for and on what basis to judge your candidates.
Before we get into this, the first thing you need to do is set goals that you hope to achieve through the process of using influencers on Instagram. Once you get this in order, it will be an easier process to identify individuals who are aligned with these.
Listed below are a few criteria that will help you evaluate the candidates out there and choose someone who will fit seamlessly into your brand’s identity.
The first criterion that your chosen influencer should fill is having a follower base that is similar to the audience that you want to target. There are tools that allow you to see what the audience of an influencer looks like in terms of demographic information, and you can use this to narrow down the pool.
Once you find someone with the ideal audience, you will be able to be relevant in their minds by providing information about a brand that they would be likely to be interested in.
2. Engagement Rate
The engagement rate of an Instagram account is calculated, looking at how much the audience interacts with a piece or pieces of content posted by a user.
The engagement rate of a single post is the total engagement (likes and comments) divided by the number of followers on the page. Multiply this number by 100, and you will get the percentage.
A good way to go about finding this for an account as a whole would be to calculate the engagement rate for at least ten posts and then averaging these figures.
The better the engagement rate of an account, the better for you because this means your content will see similar engagement rates as well. In addition to engagement rates, you should also look at how the influencer is interacting with their audience.
One method to do this would be to look at the comments section of posts. Good influencers regularly engage with their audience and make them feel included, leading to more of an investment on the part of the audience.
In order for your brand to gain the right traction, your influencers should already have the content and tone that are relevant to your messaging. For example, you cannot have an influencer who promotes veganism if you are trying to sell meat products or dairy.
What this will then mean is that the audience of your chosen influencer is already interested in the type of products and services that you have to offer. Promotions of your brand by such an influencer will garner the attention of their audience and drive you the traffic that you want.
It is not necessary to work with an influencer who posts every day. But, they should be posting at least three times a week in order to ensure that their followers do not lose interest and start unfollowing because of a lack of content.
Make sure you check at least a couple of months of their posts on the page before reaching out to them to sign them on.
For any business partnership to be a success, it is important for both sides to be aware of what is expected from them in terms of deliverables. Since you will be making a substantial financial investment, you should ensure your influencers are capable of delivering good quality content and on time.
Individuals who are laid back in their approach or do not always give content creation a hundred percent may not be the kind of people you want to work with because their names will be directly associated with your brand.
There are several ways to find the right influencer, the most common of which is to do a simple Google search. Other than this, you can use databases or influencer marketing platforms to find more prospects.
For more general information on things such as advertising on Instagram price and how much you can be expected to invest financially, you could also speak with digital marketing consultancies.