4 Ways Technology Has Transformed the Business World

Today, technology and business seem to go hand in hand. The operations of many businesses, even if they don’t center on technology, have come to rely on technology in some way or another in order to successfully profit.

Innovative thinkers searching for ways to simplify business transactions are responsible for the technological developments that have been made in the business world, whether we take notice of them or not. Here is an overview of 4 ways technology has completely changed the way business is conducted.

1) Communication Technologies

In the past, managers and other team members would have to commute far distances, to other cities or even other states, for business meetings and collaborative projects. This degree of commuting consumed a lot of resources, to include time and travel expenses, which are vital to a business’s productivity.

Today, companies, from large corporations to smaller businesses, are able to conduct interviews, meetings, and collaborative projects using mediums like conference calls, video calls, Google hangouts, webinars, and other Internet communication methods.

These digital ways of communicating are just as effective in getting across information to employees as in-person meetings are. They allow businesses to save money on travel expenses and offer a convenient way for employees to stay in touch with each other.

2) Self-Service Technologies

Self-service technologies have resulted in fewer overhead costs for companies over the last several years. The company providing these technologies to its customers only has to invest in the technology and its accompanying maintenance.

Self-service technologies, like ATMs and self-checkout lanes at grocery stores, let customers complete their transactions themselves.

Self-service technologies are rapidly gaining popularity and being utilized by all types of businesses. For example, retail banking kiosks offer services oriented on convenience and automate routine transactions for retail banking stakeholders.

These self-service technologies allow businesses to increase productivity while decreasing their overall operating expenses.

3) Employee Training Technologies

When technology can’t be used in place of human employees, it is utilized for training. Companies can choose to train employees using existing technologies or create their own based on the intricacies of their operations. Online video tutorials, digital project-based training programs, podcasts, and webinars are all utilized by companies to help them train their employees.

Having properly educated employees to help increase a company’s productivity and profit by reducing potential errors and boosting employees’ morale.

Technology has also helped companies find talented employees that may be hard to find locally. Employees can be recruited from all around the world using online hiring platforms. Businesses can accurately locate employees with the skills they are looking for by using filters to narrow down the available options.

4) Marketing Techniques and Tools

Information technologies is a field that has drastically improved over the last 10 years. Online marketing, through press releases, social media pages, and email marketing, is more effective than traditional marketing in a lot of ways. Online marketing utilizes keywords, SEO, and location targeting to allow businesses to reach broader audiences.

Online marketing has allowed businesses to spread their companies’ missions, as well as sell their products through online retailers.

Businesses are also able to build valuable trust and relationships with customers and maintain long-established reputations through online marketing.

Online marketing, when done correctly, doesn’t require a lot of manpower. As long as businesses continuously upgrade their online marketing techniques and tools, they will be able to keep up with effective trends.


This overview has hopefully given you a renewed perspective on how integrated technology has become in the business world and how it helps businesses increase productivity. Who knows what the next decade will bring?