Creativity is at the heart of growth hacking. Using outside of the box thinking and unconventional marketing strategies can drive growth and expand the reach of your product.
The days of “build it and they will come” are over. Nowadays, consumers are bombarded with choice. In the UK alone, 80 new companies are created every single hour. Generating long-term growth in this cut-throat environment is challenging, but not impossible.
In this environment, you need as many users as possible trying your product. This is where growth hacking comes in. Growth hacking strategies are employed to generate exposure to as many users as possible, at the expense of almost everything else.
The good news is that several innovative growth hacking strategies are very simple to implement. Here are four innovative techniques that will attract more users and lead to rapid growth.
Content creation and blogging
The first step in implementing this growth hacking strategy is to get to know your audience. Find out what worries your users, what they are interested in, what they care passionately about, and what they talk about amongst their friends.
Use this information to create engaging content- in the form of blog posts, videos, infographics, and pictures- to drive traffic to your site. To create meaningful content, ensure each post has a purpose. Will it educate? Entertain? Solve a problem?
The content should not be self-promoting in nature that can come later, first, you need to build a reputation for reliable information and engaging content. Later you can include your product or service in your posts, only once you have a good reputation and it does not come across as self-serving.
Expand your email list
Your marketing e-mail list is your most important link with users (and potential users). Unlike on Facebook and Twitter, you own your mailing list. This means that if Twitter or Facebook ever closed or started charging exorbitant amounts, you would still have a way of communicating with your users.
Exit popups are a great way to rapidly expand your mailing list. An exit popup appears as a user is about to leave your website. You can build exit popups for free online; just be sure to include something to draw the user’s attention. For example, it could be something like “find out how coworking spaces can benefit your start-up”, with a link to join a mailing list, after which they get the post, or post link, sent to their email.
Offer incentives for consumers to share your product on social media
77% of consumers admitted to looking at product reviews before they made a purchase, and 84% of consumers said they trusted reviews from strangers as much as reviews from their friends and family. Therefore, the more positive publicity the better.
Offer an incentive for customers to share your product on their social media page. This can be a competition, whereby users get the chance to win a free gift if they like and share your product. It could also be a discount code which is unlocked once they share your product on social media.
Adopt a freemium model
For apps, a freemium model is a great way to boost user engagement. Freemium models allow users to use your product or service for free but are exposed to advertising (think Spotify). They also have the option of upgrading to the paid service, where adverts are removed for a small monthly fee.
This is a win/win for both the business and the consumer. As the business owner, you generate revenue from advertising or a monthly subscription, but also generate significant product exposure among users that will try the service for free. A freemium model offers excellent marketing opportunities and is another avenue to rapidly expand your mailing list.
These growth hacks do not have to cost a lot of money. Generating content can cost nothing but time. But they are innovative marketing strategies to generate user leads, which will ultimately convert into subscribers of purchases.